Wellness Product E-Commerce SEO Success

Client: A health and wellness e-commerce store offering products from $50 to several hundred dollars.

Challenge: The site had minimal traffic and needed an SEO boost.

SEO Audit

Initial Findings: No major issues but a lack of strong SEO presence.

Focus: Build an SEO strategy from the ground up.

Easy Wins Analysis

Strategy: Identified 76 keywords, ranking from the bottom of page 1 to page 3, with moderate CPC.

Targets: Combination of homepage, product, and blog content.

Competitive Gap Analysis

E-commerce Focus: Addressed common issues like minimal product page content.

Content Opportunities: Found high-value, long-form article topics related to niche wellness products.

SEO Campaign (Months 1-3)

Content Development: Produced 4 x 1000-word blog posts monthly, focusing on niche-related keywords.

Link Building: Targeted easy wins, exact and varied keyword matches.

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Results

Traffic Increase: Saw a substantial increase in traffic as the blog content started ranking.

Keyword Ranking Improvement: Enhanced visibility for targeted keywords, especially in blog content.

Forward Strategy

Next Steps: Intend to perform targeted link building to further enhance blog content rankings.

Content Leverage: Utilizing the established content base for ongoing SEO efforts.

Ecommerce needs content, and by writing long form blog posts, you can start ranking for your valuable keywords. These pages are easier to rank, and you can do an internal link to your product pages. After you have the content, it makes getting good links 1000X easier!

Key Takeaways

Importance of Content: Long-form blog posts significantly boosted keyword rankings and traffic.

Link Building Post-Content: Easier link building with a robust content base.