Wellness Nutrition E-Commerce Grows traffic by 1500%
Client: A prominent e-commerce store in the wellness nutrition space, offering a range of organic supplements and health foods.
Challenge: To boost organic traffic and sales, moving away from a reliance on paid advertising.
SEO Audit
Initial Findings: The site had a decent baseline of traffic but lacked optimization for high-value keywords.
Opportunities Identified: Potential for growth in organic reach by optimizing for specific wellness and nutrition-focused keywords.
Keyword Strategy
Easy Wins Analysis: Identified underutilized keywords ranking on lower search result pages.
Competitive Gap Analysis: Discovered a significant number of high-potential keywords targeted by competitors but not by the client.
SEO Campaign Execution
Content Development: Produced a series of SEO-optimized articles, product reviews, and nutrition guides.
Link Building: Focused on acquiring high-quality backlinks from authoritative health and wellness sites.
Content Distribution
Strategy: Leveraged multiple channels including health and wellness blogs, social media, and influencer partnerships for content distribution.
Results: The distributed content significantly increased the site’s visibility and authority.
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Results
Organic Traffic Growth: From 800 to 15,000 monthly visitors in 12 months, an increase of over 1700%.
Keyword Ranking Improvement: Achieved top 10 rankings for 80% of the targeted keywords.
Backlink Growth: The number of referring domains increased by 1200%.
Revenue Impact: Annual revenue increased by 50%, resulting in an additional $300,000.
That means it would cost them almost $12K in paid advertising a month to get the same amount of traffic they are getting now with organic search! Take a look at the value growth above.
Key Takeaways
Integrated SEO Approach: Combining targeted content creation, strategic link building, and effective content distribution was crucial for success.
Significant Growth: Demonstrated the impact of a well-executed SEO strategy on traffic and revenue in the health and wellness e-commerce sector.
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