PureLife Wellness Solutions

Client: PureLife Wellness Solutions, a leading online retailer in the health and wellness sector.

Pre-Strategy Annual Revenue: $650,000.

Objective: To significantly increase organic traffic and sales, with a focus on their range of organic health products.

SEO Audit

Initial Analysis: Identified strong potential for growth in SEO, especially in product pages and informative content.

Growth Opportunities: Pinpointed underutilized areas like keyword optimization and content strategy.

Above is a graph of the number of keywords they rank for in the top 100 positions.

Keyword Strategy

"Easy Wins" Analysis

Strategy: Concentrated on keywords just outside the top search results.

Key Discoveries: Identified high-value keywords, including “organic superfoods” and “natural wellness accessories”.

Keyword Strategy

Competitive Gap Analysis

Method: Compared with competitor sites to discover gaps in PureLife’s keyword strategy.

Findings: Found high-potential keywords like “holistic fitness tools” and “green health supplements”.

SEO Strategy & Execution

Content Overhaul: Launched a robust content strategy with blog posts, enhanced product descriptions, and health guides.

Aggressive Link Building: Executed a strong link-building campaign targeting top wellness sites and forums.

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Content Distribution

Multi-Channel Approach: Distributed content across various online platforms, including social media, wellness blogs, and email newsletters.

Targeted Outreach: Collaborated with influencers and experts in the health and wellness field for guest posts and features, increasing brand visibility and reach.

Within initial few months of effort we were able to expand their organic traffic

Results

Organic Traffic Surge: Grew from 300 to 6,000 monthly visitors in 12 months – a 1900% increase.

Ranking Leap: Most targeted keywords achieved top 3 positions.

Revenue Explosion: Year-over-year revenue jumped by 50%, adding an extra $325,000.

Key Takeaway

Transformative SEO and Content Strategy: This case study highlights the immense impact of a combined SEO and content distribution strategy in driving substantial revenue growth in the competitive health and wellness ecommerce market.