Introduction to our Strategy
In order to understand our case studies better, we have formatted the way we work, which makes it clear, transparent and evident on how our process gets incredible results for various health and wellness ecommerce stores for a long period of time.
The goal of this product is to provide a customized and managed organic marketing solution to get more targeted, relevant traffic to your website.
We accomplish this by using a specific process to maximize your easy wins, build quality authoritative links, and develop SEO-optimized content. Our team of strategists will work with you one-on-one to develop a customized and long-term strategy for your ecommerce store within the health and wellness industry..
1) Maximizing current rankings with our “Easy Wins Method”:
Since the vast majority of the traffic is on the first page of Google, we want to identify any keywords that you’re ranking for – just not at the top. These are keywords that Google already likes you for, you just haven’t reached the top 3 positions.
With our Easy Wins Method, we identify terms that you’re already ranking for in positions 4-30 and push those terms up with a diversified, safe, white hat link building strategy to get you quick results.
Our tests have shown that this results in quicker increases in traffic than just starting from scratch. This will help accelerate the ROI of our program.
By using the Easy Wins method, we can boost keywords you’re already targeting on your website… but what about the keywords you’re missing out on?
2) Advanced Competitive Research:
Because Google wants to see you as an authority, we need to find all the keywords in your niche that you should be targeting, from either direct or indirect competitors.
We perform advanced competitive research (Competitive Gap Analysis) to find what you’re missing.
This analysis results in a large list of valuable keywords that you are not currently targeting, but your competition is.
We use these keywords to build out high quality content (blogs, articles, guest posts, news articles, youtube videos and so on – there is an extensive list we work through) to attract your perfect customer.
3) Initiate Content Distribution
The finely researched and curated content is then put across the audience(your ideal customers) which matters the most.
We’re going to get you seen by the RIGHT eyeballs, consumers actually looking for your services or are interested online with Every. Single. Campaign.
Did we mention we’ll distribute this content to over 350 authority news sites?
By combining three of these strategies we are able to achieve awesome boosts in targeted traffic
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