Neatlead Media

Innovative Health and Wellness Platform grows BIG by 60% in Revenue

Client: A prominent digital wellness platform offering personalized fitness programs and health tracking tools.

Pre-Strategy Scenario: Monthly website visits around 5,000 with a conversion rate of 2%.

SEO Audit

Key Findings: Only 15% of web pages were SEO optimized, and the backlink profile was weak with only 300 quality backlinks.

Opportunity Spots: High potential in long-tail health and fitness keywords.

Keyword Strategy

Easy Wins: Identified 100+ ‘easy win’ keywords in positions 11-20.

Gap Analysis: Found 200+ high-traffic, low-competition keywords unexploited by the client but used by competitors.

SEO Campaign Execution

Content Creation: Published 150+ new SEO-optimized blog posts and 50+ detailed guides within a year.

Link Building: Acquired 500+ new high-quality backlinks from reputable health and fitness sites.

Within the first 2 months of efforts they managed this huge spike in keyword rankings

Content Distribution

Outreach: Partnered with 30+ fitness influencers for content promotion.

Social Media & Email Campaigns: Ran 20 targeted campaigns, reaching 1 million+ potential customers.

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Results

Traffic Increase: Monthly website visits jumped to 25,000, a 400% increase.

Keyword Improvement: 80% of targeted keywords achieved top 10 rankings, with 50% in the top 5.

Conversion Rate: Improved to 5%, leading to a substantial increase in sign-ups and customer engagement.

Revenue Growth: Annual revenue saw a 60% increase, amounting to an additional $360,000.

Additional Insights

Customer Retention: Post-implementation, the platform’s user retention rate increased by 30%.

Brand Authority: Established as a thought leader in digital wellness, with mentions in 20+ health and wellness publications.

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