Holistic Wellness Online Store SEO Transformation in less than 6 months

Client: A comprehensive online store in the holistic wellness sector.

Challenge: The site experienced low traffic and poor search engine visibility despite a broad range of products.

SEO Audit and Strategy

Audit Findings: No penalties; however, the site lacked high-ranking keywords.

Easy Wins Analysis: Identified over 1,000 keywords on pages 2-10 with potential for quick traffic gains.

Content Gap Analysis: Discovered 150 competitor keywords not yet targeted, guiding new content creation.

Ahrefs shows organic keywords but it doesn’t tell the whole story – You can see above that the site had keywords in the top 100, but that’s not as important in being in the top 10. That’s where our “easy wins analysis” REALLY COMES IN HANDY

Content Creation and Distribution

Months 1-3 Strategy: Implemented guest posts and blog posts targeting easy wins and high-potential keywords from the content gap analysis.

Content Distribution: Employed a multi-channel approach, distributing content through health and wellness forums, social media, and collaborations with industry influencers. Additionally, utilized content syndication on relevant health news platforms to broaden reach.

SEO Campaign Execution

Content Development: Produced a range of SEO-optimized content, including detailed product guides, health and fitness blogs, and expert articles.

Link Building: Implemented a robust link-building strategy targeting authoritative sites in the health and fitness sector.

Content Distribution

Multi-Channel Approach: Distributed content through various platforms including health forums, social media, and media outlet collaborations.

Syndication: Leveraged content syndication on high-authority news sites to broaden reach and authority.

Today, they have a record 3,289 visitors per month, comfortably hitting the revenue goals

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Results

Organic Traffic Growth: Saw an exponential increase in organic traffic, with a 300% rise in the first year.

Gaining keywords in the 1-3 positions took time but as you can see below they now rank for 130 keywords in top positions.

Keyword Ranking Improvement: More than doubled the number of keywords in top 10 Google search results.

Revenue Impact: The enhanced online presence and targeted approach led to a 60% increase in annual revenue.

Total links jumped from 65 to 775. That’s a 1,092% increase from when they first contacted us!

Takeaway

Strategic Focus: The combination of targeted content creation, strategic link building, and effective content distribution was key to the success of the campaign.

Holistic SEO Approach: Addressing all aspects of SEO, from on-site optimization to external link building and content distribution, proved essential in achieving substantial growth.