High-Performance Wellness Brand SEO Campaign

Client: A high-performing wellness brand, specializing in premium fitness supplements and health products.

Challenge: To significantly increase organic traffic and establish a dominant online presence.

SEO Audit

Initial Assessment: Identified a solid foundation but a lack of optimized content and backlinks.

Opportunities: Potential to enhance visibility for high-value keywords in the wellness niche.

Keyword Strategy

Easy Wins Analysis: Focused on boosting rankings for keywords on the cusp of page 1.

Competitive Gap Analysis: Identified keywords where competitors were outperforming, particularly in specialized supplement categories.

SEO Campaign Execution

Content Development: Produced a range of SEO-optimized content, including detailed product guides, health and fitness blogs, and expert articles.

Link Building: Implemented a robust link-building strategy targeting authoritative sites in the health and fitness sector.

Content Distribution

Multi-Channel Approach: Distributed content through various platforms including health forums, social media, and media outlet collaborations.

Syndication: Leveraged content syndication on high-authority news sites to broaden reach and authority.

Today, they have a record 3,289 visitors per month, comfortably hitting the revenue goals

Book A Free Consultation With Experts

Results

Organic Traffic Growth: Saw an exponential increase in organic traffic, with a 300% rise in the first year.

Gaining keywords in the 1-3 positions took time but as you can see below they now rank for 130 keywords in top positions.

Keyword Ranking Improvement: More than doubled the number of keywords in top 10 Google search results.

Revenue Impact: The enhanced online presence and targeted approach led to a 60% increase in annual revenue.

Total links jumped from 65 to 775. That’s a 1,092% increase from when they first contacted us!

Takeaway

Strategic Focus: The combination of targeted content creation, strategic link building, and effective content distribution was key to the success of the campaign.

Holistic SEO Approach: Addressing all aspects of SEO, from on-site optimization to external link building and content distribution, proved essential in achieving substantial growth.