Harmony Holistic Health Store rising in organic for 2000+ keywords
Client: Harmony Holistic Health, an e-commerce store specializing in a wide range of holistic health products, including herbal supplements, aromatherapy oils, and natural skincare.
Pre-Strategy Annual Revenue: $600,000.
Challenge: To increase organic traffic and sales, transitioning from a heavy reliance on paid advertising.
SEO Audit
Initial Assessment: Discovered that the site was underperforming in organic search due to limited content and lack of robust SEO practices.
Opportunities Identified: Significant potential for growth in organic reach with targeted content and link-building strategies.
Keyword Research
"Easy Wins" Analysis
Approach: Focused on identifying keywords where the site was ranking on lower pages of Google search results.
Outcome: Identified 50 potential targets across various product and blog pages, with a focus on niche holistic health terms.
SEO Audit
Competitive Gap Analysis
Method: Analyzed competitor sites to uncover keywords they were ranking for, which Harmony Holistic Health was not targeting.
Result: Found a range of high-potential keywords, leading to the development of new content strategies for untapped market segments.
SEO Strategy & Execution
Content Development: Created a series of detailed blog posts and product descriptions targeting the identified keywords.
Link Building: Implemented a strategic link-building campaign, focusing on high-authority sites in the holistic health niche.
Snapshot of the traffic volume increase to 2307 visitors after 3 months of effort
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Results
Organic Traffic: Increased from 200 to 4,500 monthly visitors in 12 months – a 2150% increase.
Organic Keywords: From 300 to over 2,000 ranked keywords.
Revenue Impact: Year-over-year revenue increased by 45%.
Takeaway
Content is King: The strategy reinforced the importance of rich, SEO-optimized content in driving organic traffic and sales.
Integrated SEO Approach: A combination of targeted content creation and strategic link building was key to the success of the campaign.
As we continue to work on their campaign we see significant potential for further grown at 3500 organic keywords increasing their revenue exponentially
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